The Candy Store.
Viral candy from around the world, sold from a small shop at Tanglin Mall and shipped across Singapore and beyond. We designed the site to work as hard as the shop.
The brief
Hundreds of products, from Swedish pick and mix to limited drinks, and customers who arrive from TikTok wanting one thing, fast. The site had to feel as fun as the shop while handling retail, delivery, gifting and corporate orders.
We restructured the whole catalogue around how people actually shop: by format, by country, by brand and by occasion.
What we built
- i.A menu hierarchy across departments, brand spotlights and pick and mix, so any product is three taps away.
- ii.Delivery options presented as a choice, not a footnote: free next-day delivery over S$50, 3-hour express, free Tanglin pickup and worldwide DHL shipping.
- iii.Bundles with clear savings, best sellers and a "trending now" rail fed by what is moving in store.
- iv.A business arm with Office Club, Wholesale Club and an events and activations enquiry flow.
- v.A wholesale portal for trade customers, with their own pricing and ordering.
Every channel, one shop
The website is the centre of a wider operation that includes TikTok Shop, Shopee, Grab and foodpanda. We keep the catalogue, copy and promotions consistent across all of them, so a customer sees the same product and the same story wherever they find it.
Still growing
An ongoing SEO programme publishes articles on the shop's own blog, and every month we refine collections, speed and search visibility. A website is never finished; it is maintained like a shop window.
Your shopfront is beautiful. Your website should be too.
Send us your website. We will show you exactly what to fix, free, within 48 hours.